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This web site has the following in the homepage, "Reader to view PDF files." We noticed that the web page also stated " We had a fantastic show in Springfield and wanted to say thank you to all the G." It also said " Joe fans, cosplayers and special guests that attended this event! If you could not make it this year, make sure to click on our Image Gallery menu link to see all the highlights from this years convention experience in Illinois. IRON GRENADIERS boxed sets are now sold out! See you at the show! In addition, we still have sets reserved for late a." The header had gi joe as the highest ranking optimized keyword. It is followed by cobra, gijoe, and gijoeclub which isn't as ranked as highly as gi joe. The next words gijoecon.com uses is g.i. joe. g.i.joe was included and might not be understood by search parsers.